Dave Morrow showing off his patented Rusty Spokes rear suspension for his SoftCruise® Beach Cruiser.

In 1997, I opened my bike shop Rusty Spokes on Garnet Street, in Pacific Beach, California. Not only was I a fully functioning bike repair shop, but I also restored old vintage bikes.

After noticing the difference front suspensions made with mountain bikes, I thought why don’t beach cruisers have suspension?  With some research some help from an engineer and fabricator, SoftCruise® was born.

I started selling them and in my first year sold over 300 beach cruisers.


Rusty Spokes was opened for almost 20 years and within that time we had become a staple in PB. Sadly in 2016, a drunk driver hit and pinned me up against my shop.  While it was a long road to recovery, I made the tough decision to close my store.  From when SoftCruise® hit the market in 2010 we have sold over 6,OOO bikes until I had to close I shop.

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