In 1997, I opened my bike shop Rusty Spokes on Garnet Street, in Pacific Beach, California. Not only was I a fully functioning bike repair shop, but I also restored old vintage bikes.
After noticing the difference front suspensions made with mountain bikes, I thought why don’t beach cruisers have suspension? With some research some help from an engineer and fabricator, SoftCruise® was born.
I started selling them and in my first year sold over 300 beach cruisers.