(619) 431-3142 - San Diego, CA 92109


In 1997, I opened my bike shop Rusty Spokes on Garnet Street, in Pacific Beach, California. Not only was I a fully functioning bike repair shop, but I also restored old vintage bikes.

After noticing the difference front suspensions made with mountain bikes, I thought why don’t beach cruisers have suspension?  With some research some help from an engineer and fabricator, SoftCruise® was born.

I started selling them and in my first year sold over 300 beach cruisers.

Dave Morrow showing off his patented Rusty Spokes rear suspension for his SoftCruise® Beach Cruiser.

Rusty Spokes was opened for almost 20 years and within that time we had become a staple in PB. Sadly in 2016, a drunk driver hit and pinned me up against my shop.  While it was a long road to recovery, I made the tough decision to close my store.  From when SoftCruise® hit the market in 2010 we have sold over 6,OOO bikes until I had to close I shop.

After his recovery, Dave has travelled up and down the west coast from San Diego to Long Beach and now has his bikes selling and for rent in 23 stores.

Close Menu